Privacy Information
Your privacy on the Internet is important to us. Our Privacy Policy describes the types of information we gather and how we use it. If the information practices of RidersDiscount.com change, we will let you know by posting the Privacy Policy adjustments on our Web site. We will notify you by E-mail of any such material changes before we use your personal information in a manner not previously disclosed in our Privacy Policy. At that time we will remind you that you always have the opportunity to opt out of any new use of your personal information.
Use of Information by RidersDiscount.com
We gather certain types of customer information in an effort to improve your shopping experience and to communicate with you about our products, services, promotions and contests. RidersDiscount.com and its affiliates may also use this information to make offers to you, help us develop and improve RidersDiscount.com and tailor our site to your interests.
Information Collected by RidersDiscount.com
RidersDiscount.com collects two types of information about users: personal information (such as name, e-mail address, mailing address and phone and credit card numbers) and aggregate information (such as information about how many users log on to our sites on a daily basis).
Personal Information Collected Online by RidersDiscount.com
Personal information is collected online when users voluntarily register with RidersDiscount.com to purchase items, receive electronic newsletters, use community and communication services, answer surveys and enter contests and other promotional opportunities provided on RidersDiscount.com. We also maintain a record of your product interests and purchases online. We may receive personal usage and demographic information from our affiliates and from third parties.
Aggregate Information Collected Online by RidersDiscount.com
Aggregate information is non-personally identifiable/anonymous information about you, such as age, gender, types of products purchased, pages you access most frequently or search terms you enter. Aggregate information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who shopped at RidersDiscount.com who are 25 years of age is aggregate information that does not personally identify a specific user. Tracking Internet Protocol (IP) addresses is one method of collecting aggregate information about your activities online and information volunteered by you. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. The computers, which deliver the Web pages to you, automatically identify your computer by its IP address. When you request a page from our site, our servers log your IP address.
Sharing Information Collected Online with Third Parties, Consultants and Affiliates
RidersDiscount.com does not share, sell or trade with third parties your personal information gathered online, such as E-mail addresses, personal information collected as a part of an online survey or other specific details about you. We do not contribute to or participate in cooperative databases, which give other companies access to such personal information. For privacy purposes, all information relating to our customers is stored on a highly secure server, and all credit card information is stored in an encrypted format.
RidersDiscount.com may share personal information gathered online with consultants and affiliates for any internal business purpose and may also divulge personal information if such information is subpoenaed or if RidersDiscount.com believes that membership has been used to commit unlawful acts or acts that may endanger the health or safety of another user or of the general public. In addition, RidersDiscount.com receives personal usage and demographic information from its affiliates and from third parties and uses this information to improve our products and services.
RidersDiscount.com may share aggregate information with affiliates and consultants for any internal business purpose and with third parties for their advertising and promotional purposes.
Use of Cookies
A cookie is a small data file that Web sites, when you visit them, often store on your hard drive. A cookie may contain information (such as unique user ID), which is used to track the pages of the sites you've visited. RidersDiscount.com uses cookies to make your experience more enjoyable in a number of ways, such as preserving the contents of your shopping bag for up to 48 hours.
RidersDiscount.com also uses cookies to measure activity on our site, which allows us to determine which areas and features of our site are most popular. This information allows us to make improvements and updates to enhance your RidersDiscount.com experience.
You can refuse cookies by turning them off on your browser. If you turn off cookies, though, you will not be able to make a purchase from our site. Nor will we be able to recognize you as a registered user to allow you access to your account information.
Security and SSL
Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information.
To check the security of your connection, look at the lower left-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the site address will change from "http" to "https."
Some versions of browsers and some firewalls don't permit communication through secure servers. In that case, you won't be able to connect to the server and therefore won't be able to place an order through an insecure connection. If you cannot access the secure server for any reason, please print our order form and place your order by phone at 800-346-3584.
E-mail and Electronic Newsletters
RidersDiscount.com may offer electronic newsletters and E-mails as a service to our users. You will only receive a newsletter or E-mail if you agree during registration or directly from our newsletter sign-up form to receive these items. Unsubscribe instructions are included in each electronic newsletter and E-mail.
Information Removal
If you prefer not to receive information from us, please let us know by sending us an E-mail at unsubscribe@RidersDiscount.com. Please be sure to include your name, e-mail address and any message. Please note that such requests may take up to six to eight weeks to become effective.
Children and Privacy
RidersDiscount.com is concerned about the safety of children when they use the Internet. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit. We will never knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.
Community and Public Areas
Information posted to message boards, chat areas, club and home pages is available to the general public. Please use caution when posting any such information. Users under the age of 18 should be particularly careful not to provide any personally identifying information while using chat rooms or message boards. Users of chat areas and message boards must follow acceptable standards of behavior when posting messages online. RidersDiscount.com reserves the right to, but is not obligated to, refuse or delete any content that in our sole discretion is considered inappropriate.
Links to Other Sites
RidersDiscount.com may contain links to sites other than our own. Those sites may not follow the same privacy policies as RidersDiscount.com. We have no responsibility for those sites and provide these links solely for the convenience of our visitors. Such links may be to advertisers, content providers or partners who may use our logo and/or style as a result of a co-branding agreement. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with RidersDiscount.com's privacy policy. RidersDiscount.com does not control the content that appears on these sites and takes no responsibility for their content, nor should it be implied that RidersDiscount.com endorses or otherwise recommends such sites or their products or services offered.
Corrections To Personal Information Collected Online
You can ask us by E-mail to info@RidersDiscount.com for a summary of any personal information that RidersDiscount.com has retained about you. We will send such information for review only to the E-mail address that we have on file for the visitor name that is associated in our database for such information. If at any time you wish to change, correct or update your personal information, or have it removed from our database please contact us by sending an E- mail to info@RidersDiscount.com. Please be sure to include your E-mail address, full name and postal address.
Additional Information
No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of RidersDiscount.com to intercept or access transmissions or private communications unlawfully. While we strive to protect your personal information, RidersDiscount.com cannot ensure or warrant the security of any information you transmit to us. Any such transmission is done at your own risk. If you choose to visit our site, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including but not limited to limitations of damages and application of the law of the State of Michigan. UNDER NO CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO NEGLIGENCE, SHALL RIDERSDISCOUNT.COM OR ITS AFFILIATES BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THE RIDERSDISCOUNT.COM SITE, EVEN IF RIDERSDISCOUNT.COM OR AN AUTHORIZED REPRESENTATIVE OF RIDERSDISCOUNT.COM HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.



