Privacy Policy

Effective February 24th, 2015

This notice describes our Privacy Policy. By visiting our site, you are accepting the practices described in this Privacy Policy.

What Personal Information About Customers Do We Gather?

Here are the types of information we gather:

  • Information You Give Us: We receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests and communicating with you.
  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies," and we obtain certain types of information when your web browser accesses our website.
  • Marketing and Analytics: This site uses third-party analytics to track user experience and provide better service for our customers. We aggregate this non-personally identifiable data to better understand how visitors use our site, and to help manage, maintain, and report on use of our website. We store IP addresses for fraud detection and prevention purposes. This site also uses remarketing to advertise on third party websites to previous visitors to our site. These third-party analytics and remarketing vendors may use cookies to serve our ads based on your past visits to this website. Third-party remarketing vendors may show our ads to you across the Internet based on your shopping habits on this site. You may opt out of third-party vendor's cookies by visiting the Network Advertising Initiative opt-out page.

What About Cookies?

  • Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser, provide certain features, and allow storage of items in your shopping cart between visits.
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, have the browser notify you when you receive a new cookie, or disable cookies altogether. To learn more about how to manage cookies, visit http://www.allaboutcookies.org/.

Do We Share the Information We Receive?

We share information as described below:

  • Third-Party Service Providers: We may employ other companies and individuals to perform functions on our behalf. Examples include providing website services, fulfilling orders, delivering packages, sending postal mail and e-mail, processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless, of course, the customer consents otherwise).
  • Our Protection and Protection of Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect our rights, property, or safety and those of our users, and others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

  • Your information is protected during transmission by Secure Sockets Layer (SSL) software, which encrypts information you input.
  • Only the last four digits of your credit card numbers are revealed when confirming an order. Of course, the entire credit card number is transmitted to the appropriate credit card company during order processing.
  • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Which Information Can I Access?

We give you access to information about your account and your interactions with us for the limited purpose of viewing and, in certain cases, updating that information.

What Choices Do I Have?

  • As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of certain features.
  • You can add or update certain information on pages such as those referenced in the "Which Information Can I Access?" section. When you update information, a copy of the prior version may be kept for our records.
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, have the browser notify you when you receive a new cookie, or disable cookies altogether. Please note: Disabling all cookies will cause this site and many others to stop functioning properly.
  • You may opt out of third-party vendor's cookies by visiting the Network Advertising Initiative opt-out page linked above.

Terms of Use, Notices, and Revisions

If you choose to visit this Web site, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Michigan. Our business changes constantly, and our Privacy Policy and the Terms of Use will change also. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. You can always find our current privacy policy posted at: https://www.ridersdiscount.com/privacy

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